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Success Story: How SimpliSafe Grows Brand-Safe Podcast Reach with Contextual AI
SimpliSafe is on a mission to make every home secure through their trusted home security solutions, and they’re always looking for innovative ways to reach their target audience through media. One of their biggest strategies is podcast advertising—they’ve been at the forefront of this channel for the past 10 years.
Because SimpliSafe maintains relationships with hundreds of podcast partners at any given time, their team struggled to monitor thousands of hours of show content to ensure their ads were surrounded by appropriate, brand-safe content.
Growing reach responsibly with Seekr’s contextual and transparent AI
SimpliSafe integrated SeekrAlign™ into their workflow to help them monitor and grow their podcast campaigns. SeekrAlign uses patented contextual AI to help brands and publishers reach the broadest and most suitable audience possible through precise and transparent risk scores.
Content discovery
With thousands of podcasts and 20+ million minutes of audio scored, SeekrAlign makes it easy for SimpliSafe to find new podcasts, both top-ranked and niche, to connect with their target audience. With Civility Scores, content ratings, and episode-level analysis, they feel confident that they’re expanding their advertising reach while upholding their brand values.
Brand safety monitoring
SimpliSafe uses SeekrAlign to monitor their current show roster and make sure the hosts they’re partnering with and the content they’re surrounding their brand with remains appropriate and brand safe.
With Seekr, we are able to find brand-safe podcasts through which we can reach the right audiences and ultimately introduce SimpliSafe’s home security solutions to more homeowners.
Nick Giorgio | Director, Customer Acquisition at SimpliSafe
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