Seekr Technologies Launches Civility Score™: A Revolutionary Tool for Brand Safety and Content Evaluation

Today, Seekr Technologies, a trailblazer in AI-powered content evaluation, announced its latest patented innovation: a scoring system designed to detect personal attacks in online audio content. Dubbed the Civility ScoreTM, this breakthrough is set to revolutionize how organizations approach brand safety and content suitability.

Seekr Technologies' Groundbreaking Civility ScoreTM

The Civility ScoreTM, unveiled on February 13, 2024, is a direct response to the rising tide of incivility in online audio content. This new metric, which measures the volume and severity of personal attacks within podcasts, transcripts, closed captioning, and social media, promises to be an invaluable tool for organizations seeking to navigate the increasingly complex digital landscape.

As the volume of online audio content continues to grow, so too does the risk of brand association with potentially damaging material. By providing a clear and objective measure of incivility, the Civility ScoreTM empowers organizations to make informed decisions about the content they support and promote.

A New Era of Content Evaluation

The Civility ScoreTM is the latest addition to Seekr's Align platform, which harnesses the power of AI to evaluate content against industry standards. By analyzing factors such as context, tone, and language, the Align platform is able to deliver nuanced assessments of content suitability and brand safety.

With the integration of the Civility ScoreTM, the Align platform is now better equipped than ever to help organizations differentiate between content that polarizes and content that fosters trust and loyalty. This distinction is crucial in today's climate, where audience expectations are higher than ever and brand reputation can hinge on a single piece of content.

A Win-Win for Advertisers and Creators

The benefits of the Civility ScoreTM extend beyond the realm of brand safety and content evaluation. By providing a clear and objective measure of incivility, the Civility ScoreTM also offers a valuable framework for content creators looking to build and maintain trust with their audiences.

For advertisers, the Civility ScoreTM represents a new level of transparency and accountability in the world of online audio content. By partnering with creators who consistently score well on the Civility ScoreTM, advertisers can be confident that their brands are associated with content that resonates with their values and fosters positive engagement with audiences.