With news that the Global Alliance of Responsible Media (GARM) is discontinuing, we now have an opportunity to finally get brand safety right.

At Seekr, we believe inclusion over exclusion must be the starting point. Without clear, objective criteria for evaluating the credibility and bias of online content, the industry will continue to demonetize critical institutions, while restricting the reach and revenue of advertisers and publishers.

We introduced SeekrAlign™ and our industry-leading Seekr® Civility Score™ as an alternative to legacy keyword-based systems because we knew that how a topic is discussed is often more important than what is discussed. SeekrAlign uses patented contextual AI to enable advertisers and publishers to evaluate the suitability of content through precise and transparent risk scores—reducing the false positives and false negatives that are inevitable with contextless keyword automation.

Unlike legacy keyword-based block lists, we read and understand what we rate—including over 100 years of audio content and a rapidly expanding library of web domains. I recently spoke to Digiday about what the future of brand safety tech could look like, following the Adalytics report that raised significant questions about the capabilities of today’s brand safety tech offerings.

For advertisers, SeekrAlign not only helps you align content to your unique brand suitability standards, but also allows you to review scores at the transcript level—so you have the full context of the conversation. For publishers, this means an objective and transparent scoring system for planning and pre-sales, helping you uncover more inventory for advertisers’ consideration sets.

Stay tuned for more SeekrAlign roadmap announcements in the coming months as we bring our precise and neutral scoring system to more parts of the advertising ecosystem with new levels of customization. Let’s work together to build reliable and objective brand safety standards that everyone trusts.