STARZPLAY, a leading subscription video-on-demand service in the MENA region, has selected Seekr as its SaaS partner in the Gulf Cooperation Council. This collaboration will empower STARZPLAY to further enhance customer experience through personalization and sentiment-based search. STARZPLAY will also make its service available to businesses, enabling them to leverage Seekr’s trusted AI solutions to drive growth, improve customer experiences, and transition seamlessly into AI-powered operational models.

Transforming entertainment with an AI-powered platform

Seekr’s GenAI platform will enable STARZPLAY’s new sentiment search feature. This AI-powered functionality simplifies the search process, allowing users to discover content based on their mood. By entering mood-related keywords, users will be able to find content that aligns with their current feelings, enhancing both user satisfaction and engagement.

“STARZPLAY is committed to elevating its users’ entertainment experience. This partnership with Seekr allows us to put you in control of your entertainment journey like never before. Sentiment search and enhanced profiling are just the beginning of how we’re using AI to transform the way people discover and enjoy content.”

Maaz Sheikh, CEO of STARZPLAY

Tailored experiences for every customer

STARZPLAY is also taking consumer experiences to the next level. Using deep learning search features, chatbots, GenAI metadata extraction, and more, the platform will offer enhanced user profiles. Users can expect features like real-time subtitles and highlights, as well as improved search capabilities that will optimize content discovery based on individual interests, allowing users to enjoy their favorite content for much longer. By leveraging Seekr’s machine learning capabilities, STARZPLAY is reimagining the way content is delivered, discovered, and consumed.

Accelerating AI adoption for businesses

STARZPLAY will offer businesses a suite of cutting-edge GenAI tools, including:

• Intelligent chatbots for complex inquiries and personalized support
• Deep learning-powered sentiment-based search and discovery
• Robust AI-driven anti-piracy measures
• Seamless multilingual capabilities for expanded reach
• Customizable app features for bespoke user experiences

“This collaboration combines Seekr’s cutting-edge technology with STARZPLAY’s extensive reach, transforming audience engagement for businesses across the region. By leveraging our state-of-the-art GenAI models, STARZPLAY is set to enhance personalization for its users and subscribers with deeper insights, as well as unlock new growth opportunities for businesses, reinforcing its leadership in the streaming industry.”

Rob Clark, President at Seekr

Driving business growth through user-centric AI personalization

Seekr’s AI flows enable STARZPLAY to transform user data analysis, delivering deeper insights into behavior, preferences, and in-app interactions. With a strong focus on data governance, businesses gain an unparalleled understanding of user sentiment and engagement patterns. These insights also enhance the STARZPLAY user experience, delivering personalized recommendations and tailored notifications for new releases and upcoming episodes.

Takeaways

By placing AI at the center of its strategy with Seekr, STARZPLAY is establishing itself as a leader in personalized entertainment solutions, setting new benchmarks for content discovery while enabling regional businesses to leverage next-generation AI tools to enhance competitiveness and drive growth. This partnership underscores Seekr’s ongoing commitment to helping enterprises successfully adopt trusted AI while ensuring innovation aligns with transparency, governance, and real-world impact.